Strategic Communication majors learn to communicate creatively and persuasively to build mutually beneficial long-term relationships between organizations and their publics. The program emphasizes writing, research and management principles through a demanding series of required courses in Communication & Society, Journalism & Media Production, Marketing, and Strategic Communication. In addition, students have the opportunity to learn about both advertising and public relations from theoretical and applied viewpoints. Students can put their knowledge to use in preparing media plans, writing advertising strategy and copy, and planning and executing complete campaigns.
